"Great things in business are never done by one person. They're done by a team of people."
-Steve Jobs
Our Story
At Cutting Edge Signs we help businesses stand out by providing design solutions and by manufacturing and installing bespoke signage that are not just aesthetically striking but also highly functional. We are the largest signage solutions provider and the only certified Carbon Positive sign company in the top of the south. We are also accredited by the Living Wage Aotearoa.
Gus (Dave Guthardt) started the company in the late 90s after being in the industry and working for others for more than a decade. He fell in love with signwriting in the 80s due to the hands-on artistic aspect of the profession. Brush, paint, gold leaf and a lot of creativity. Starting in a tiny garage in the Victory area Gus dreamt of making Cutting Edge the largest signage solution provider in the region. However, soon after that the industry experienced a sudden paradigm shift. The computers arrived. The wide-format digital printers arrived. Staying cutting edge meant quick upskilling and a significant capital investment. With courage and resolution Gus took the next big leap and was the first sign business to introduce digital printing in our region. And since then we have been nothing but cutting edge.
Our TEAM
Where strategy and design hang out…
Meet our multi-talented team of skilled craftsmen, all of whom have a passion for delivering innovative ideas from design through to installation
Roslyn Witowski
Administration
Manager
Arko Biswas
Director & Snr Designer
Andy Clarkson
Senior Signwriter
Laura Aylen
Client Care &
Marketing
Eden Callaghan
Graphic Designer
Cole James
Signwriter
David Guthardt
Founder &
Senior Signwriter
Steve Chisnall
Installation Manager
Joolz McPherson
Digital Signage Specialist
Matthew Guthardt
Director &
Project Manager
Taylor Matheison
Production Manager
Nadja Haisty
Signwriter - Golden Bay
Health &
Safety
Health and safety of our people, clients and the public is our highest priority. We follow strict regulations
in-house and when installing sign outdoors.
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We are the only sign manufacturer in the region with SiteWise Gold certification.
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Our installers have the training and license to work at height and operate EWPs.
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We organise Traffic and Footpath Management Plans
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We have dedicated Health & Safety Manager.
Toys of the trade
These are some of the resources we use to make your ideas happen…
WIDE FORMAT & EXTRA WIDE
FORMAT ECO-SOLVENT, UV &
LATEX PRINTERS
CNC ROUTER &
LASER CUTTER
EXTRA LARGE ROLL-OVER APPLICATION TABLE
3D PRINTER
FABRIC PRINTER
THERMAL EDGE PRINTER
OUR OWN CHERRY PICKER
COURTESY CAR
LET'S BE SOCIAL!
We promote our clients through our social media network
We are a part of a large family:
The New Zealand Sign Group
Although we are a locally owned, independent family business, we are a part of a nationwide network of 25 signwriters. This gives us an unlimited capacity to manufacture large volumes of signage using the widest range of cutting edge technology available. And, this gives you the following benefits:
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Large buying power enables us to offer economic without compromising quality
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We have access to an immense knowledge base and all the technology currently available
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Within our Sign Group, we have an efficient production and supply chain, enabling us to turn around jobs faster for our clients
Community & ENVIRONMENT
As a business, it is our obligation to the do our best to give back to the community and environment that nurtures our growth. We are the only Climate Positive signwriter in the region. We also recycle and reuse materials by organising craft projects for children in collaboration with various community-based organisations and schools. We are also the only signage manufacturer in the Nelson-Tasman who are part of a Zero Waste initiative and aim to only use 'green' materials by 2024 and reduce our carbon footprint further.
Giving back to our community and the environment is important to us, which is why we proudly support the following charities and organisations
